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matsalu wrote in subculture2010

Laura Bander lost her password for livejournal account and can't access it anymore in order to post it herself. This writing was sent to your e-mail 29.12.10. but she didn't receive a confirming e-mail or a grade is ÕIS.

 

 

Analysis of a subculture - Buduaar.ee forum members

Laura Bander

 

 

 

1.      The Idea

 

The idea to write about forum members as a subculture came to my mind when we were told to interract with the subculture.

At first I wanted to write about goth subculture since I have been in that subculture for several years, but now I have changed my style a lot but I still have goth friends and I go to goth parties all the time. Writing about punks seemed to be a bit boring for me even though I have had a lot of punk friends during the last 7-8 years and I go to the concerts since I am a big fan of Psychoterror. After hearing people telling about their subcultures it seemed to me that most of these are very alternative subcultures. So I decided to take something that looks on a first sight to be mainstream and simple but is actually not – forum for women called Buduaar. I have been a registered member for 1,5 years now and before that I visited that site several times a week for a year.

For this writing I have been collecting information from this site and also asked some members online and in real life since I have some friends there as members too. I haven’t posted any information about Buduaar to livejournal because I closed my topics before Christmas, I have no idea what is my livejournal password since I have a new computer and all my passwords were saved to the old one and I do not want this writing to be published anywhere because of the privacy of the users of Buduaar. Some people have answered my questions about Buduaar knowing that they are mentioned with their username in this writing and it geoes nowhere else. Therefor I hope you don’t put it online or use it in any other way that this information could ever get back to the Buduaar users.

 

 

2.      Buduaar

 

Buduaar.ee is a website that is originally meant for women in any age. The main age, the articles are written for, is 15-35. The main subjects are fashion, beauty products, relationships and healthy lifestyle including eating habits and sports. There is also a forum where members can comment the articles or can start their own discussions. Buduaar has also a market called B-Turg and a Buduaar magazine which can be found in supermarkets.

The forum is opened for anyone and you can join and become a member. Also the forum is public so people can read the topics without owning an user account. The forum has main subjects marked so people can easily find what they are interested in. The forum itself looks like this:

 Foorumi mängud – Forum games is the forum where people can play games. Some of these are created by moderators of the forum and the winners also get prizes.

Seks ja Suhted – Sex and relationships. Defenately the most popular forum of all. As the name itself says, people talk about their relationships and also sex life. Some users tend to be very opened and like to share their personal information in public but of course the usernames usually don’t carry any information about their real identity.

Hingemured – Soul problems. People often complain about their probems and also look for others who have the same problems. Many people are also opened for any advice to get over the issues in life.

Horoskoobid – Horoscopes. There people don’t find their everyday horoscope but can talk about sodiac sigs. Many topics are about how female Virgo and a male Spieces can work together in a relationship.

Rasedus and beebi – Pregnancy and a baby. About having babies and raisig them. I usually don’t go there because the babymothers (in estonian called „tibuemmed“) are always defending their opinions with „You don’t know, you don’t have a baby“. So most of the users stay out of there.

Pere ja lapsed – Family and kids. Most of the users of the pregnancy and baby forum go there too, so many people stay out of there again.

Ilu ja mood – Beauty and fashion. Very popular and one of the reasons I got myself an account in Buduaar. In this forum people can find information about new beauty products, about the prices and also hear form the people who have used these already. Some users like to post pictures of their new clothes and ask for an opinion or for advice what shoes to wear with it. Haircut topics are very popular and people post a lot of pictures of the cuts and colors. Solarium is something that people can’t live without(or so it seems), there are questions posted every day like „How many minutes should I take?“, „Which solarium is the best, the lowest prices?“ and „What products do you use in solarium?“. Most of these topics have been made before but the new users often don’t know how to use the search button.

Vaba aeg – Free time. About how you spend your free time and where, with who etc. People talk about events, sports and hobbies.

Puhkus ja reisimine – Vacation and travelling. People often ask about certain flight companies, hotels and destinations. Very useful if you find a person who has been where you want to go. You can get information about the prices, people and even dangers that can harm you (like robbers).

Vaba teema – Free topic. Write whatever you want.

Buduaar.ee – About the website, its problems (when something isn’t working). Also people like to ask about users who are selling on B-Turg if they are trustful or not. There are also posted lists of trustful sellers and buyers since it is quite easy to commit a freud.

Kokakunst – Cooking. Very useful if you are looking for recipes. Even if you use some recipe website it is better to ask people who have actually tried te recipe.

Televisioon – Television. About television and also movies.

Kingiideed – Ideas for presents.

Pakun või otsin tööd – Job offers or looking for a job

Tervis – Health.

Buduaari mõttekoda – Buduaar’s thoughtchamber. People tell about their ideas which could be helpful to build Buduaar a better place.

 

 

3.      Language

 

The main langugae in Buduaar is estonian. There are many russian users who write in estonian with some mistakes and people also use some english words or phrases. Some estonians seem to have skipped school because of their bad estonian, other users often comment their mistakes. There are also some common mistakse that are made:

Laovärv (warehouse color) not lauvärv (eye sahdow) – this is seen quite often and people like to point it out by adding the links to Sadolin or other companies that sell paint you can use for ceiling and floors.

Pluuse and not pluus (blouse)– this is not very common anymore but people still like to add an extra e to many words.

Talking about language, then there are several sayings that are used in Buduaar very often. If someone says something extra stupid, then others like to tell her/him „Süstal peast“ (take the hypodermic syringe out of your head) or tell the person to use less drugs („Ära rohkem pähe süsti“).

 

 

4.      Members

 

In Buduaar there are all kind of people but I have made some categories and also described these.

 

1.      Sellers – people who use Buduaar because they are selling something on B-Turg. Some don’t ever use forum but many of them start to use it because they have to check their Buduaar mailbox pretty often.

 

2.      Babymother – Tibuemmed is the worst group in my opinion. First of all they have every post connected with their baby and they like to think that now when they have their babies they are somehow smarter and better. Secondly they like to critizise others who are not living like they are, especially poeple who party a lot and who are not in a serious relationship (like the last thing could ever be changed by only one person). Babymothers usually don’t like to stay in their own forum corner so they have to spamm the other topics once in a while.

 

 

3.      Male users – Buduaar has actually many very active male users. They are smart, funny and like to make jokes about make-up, solarium and fake nails. They also give good advice and sometimes they are looking for it too. My favourite male users are Arxz, Bossmees and Erki (they are also posting almost every day and active in many topics).

 

4.      Random users – the majority of the Buduaar users who will never „shine“, who’s usernames will never me remembered and most of them use Buduaar for a certain time and then they disappear.

 

 

5.      Forum stars – the 300 users that have the most forum points. Every post gives you one point and you can also exchange the points to gifts that are given from the Buduaar board. I’d like to point out some forum stars: danoa, Chapake, Laurita, Static, Fogel

 

And now I’d like to show some of the result of my research and publish in this writing some answers (danoa, Chapake, Laurita, Erki and Arxz). I also told them who are the other users I sent the questions (I sent the questions to all these users but Bossmees didn’t answer, he likes to keep a low profile. Static’s and Fogel’s answers were incomplete and didn’t have much to add).

 

1.      How long have you been using Buduaar and how long have you been a member?

2.      Why did you join?

3.      Do you use only forum or maybe B-Turg too?

4.      Who do you know from Buduaar in real life?

5.      Have you ever posted your real name, real photo in this forum? Do you think people know who you really are?

6.      What do you do in real life? What is your educational background?

 

 

Username: danoa (no capital letter used)

 

1.      How long have you been using Buduaar and how long have you been a member?

I have been using Buduaar from the beginning. I think it was 2004 maybe when it was first opened. Then after a while it was changed and all the usernames got lost so I had to get a new one but my name remains the same. Everyone knows me by this name here and I also have some friends from Buduaar who call me danoa even though they know my real name.

 

2.      Why did you join?

Because I was a bit bored and I wanted to say out my opinion. At that time this kind of forums were pretty rare and Buduaar was the first one to come out with such an idea of a forum for women.

 

3.      Do you use only forum or maybe B-Turg too?

I have sold several clothes on B-Turg and I have bought some things too.

 

4.      Who do you know from Buduaar in real life?

I am a good friend with Chapake and many other users as well. I also know you by the face and that you are good friends with Laurita.

 

(just for the record I have never met danoa in real life, I now know who she is, since she added me on facebook so I could see her photos and I could recognize her the next time).

 

5.      Have you ever posted your real name, real photo in this forum? Do you think people know who you really are?

Never. The ones who know me wouldn’t say anything. I have asked to take down all the pictures of me taken at the Buduaar parties.

 

6.      What do you do in real life? What is your educational background?

I work in a car insurance company as a top executive.

 

 

Username: Chapake the Pancake Rabbit

 

1.      How long have you been using Buduaar and how long have you been a member?

About 5 years at least. I registered the same time I sarted using it.

 

2.      Why did you join?

Because I had to comment on organic cosmetics since it is one of the biggest topics here that interests me.

 

3.      Do you use only forum or maybe B-Turg too?

I sell my organic cosmetics on B-Turg for the last few years since I have been making them.

 

4.      Who do you know from Buduaar in real life?

You, danoa, many other users and I have seen Laurita too.

 

5.      Have you ever posted your real name, real photo in this forum? Do you think people know who you really are?

Yes I have posted many photos, also with my boyfriend and our rabbit. The users here also know my name because I sell things here and I have to give out my real name and account number in order to run my business here. Estonia is a small place, everybody knows everybody.

 

6.      What do you do in real life? What is your educational background?

I have studied computer science and I work in this area for the last couple of years, right now I’m a Java tester and I run my own team. I also make organic cosmetics, sell them through internet and I’m planning to open my shop in two years.

 

 

Username: Laurita

 

1.      How long have you been using Buduaar and how long have you been a member?

At least 6-7 years, I found it when it was created. This is my second account here.

 

2.      Why did you join?

I was bored and there wasn’t much to do in the internet at that time.

 

3.      Do you use only forum or maybe B-Turg too?

I buy and sell on B-Turg. I Sell mostly shoes I don’t need anymore or haven’t wore at all and I buy cosmetics and perfumes.

 

4.      Who do you know from Buduaar in real life?

You and some others. I know a lot of users by their faces, I’d like to meet Bossmees.

 

5.      Have you ever posted your real name, real photo in this forum? Do you think people know who you really are?

I have posted my first name and also my picture.

 

6.      What do you do in real life? What is your educational background?

I studied law for 2 years, then started with my passion – opera. I studied for 4 years classical singing in Tartu and now I’m in Tallinn and becoming a real opera singer, I’m a dramatic sopran. I do not work full time but I give some shorter concerts once in a while.

 

 

Username: Erki

 

1.      How long have you been using Buduaar and how long have you been a member?

3 years now, at first I read the forum for 2-3 months, then got myself an account.

 

2.      Why did you join?

Because it was funny and interesting and there aren’t many forums for male users. Most of them are about cars, I was more interested in relationships and psychology.

 

3.      Do you use only forum or maybe B-Turg too?

Only forum and couple of times a week. Otherwise it takes too much of my free time.

 

4.      Who do you know from Buduaar in real life?

Nobody. But I think I have seen some members and I have heard that they have seen me.

 

5.      Have you ever posted your real name, real photo in this forum? Do you think people know who you really are?

My username is my real name and I also have posted a picture of myself (even 2-3 times at least). I don’t think they know me by my last name.

 

6.      What do you do in real life? What is your educational background?

I study in the university in Tallinn and I work in a bar/restaurant.

 

 

 

 

Username: Arxz

 

1.      How long have you been using Buduaar and how long have you been a member?

Maximum 2 years now.

 

2.      Why did you join?

Because I wanted some advice to get my relationship back on the track.

 

3.      Do you use only forum or maybe B-Turg too?

Only forum.

 

4.      Who do you know from Buduaar in real life?

I have some female friends who have said that they use Buduaar but I don’t know their usernames.

 

5.      Have you ever posted your real name, real photo in this forum? Do you think people know who you really are?

No. I haven’t posted any personal information

 

6.      What do you do in real life? What is your educational background?

I’m a salesman and I have studied economics.

 

 

6.      Traditions

 

Every week we choose the topic of the week. Once in a year we get to vote for our favourite Buduaar member. Member of the year once was danoa, then Viiguska and now we are waiting for the member of 2010. There have been votes given to Bossmees, danoa, Chapake and Laurita as well but it seems that a user called Arsenic might win it in the end.

There are also Buduaar parties that mostly take place in Tartu and Tallinn. There is also public Buduaar market twice a year where people can sell and buy.

 

 

 

 

 

 

 



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